The balloon is partially inflated, on the ground, and there are many people standing around.
Some are watching the balloon, and some, like the 2 women on the left edge of the image, have their backs to it.
I don't know what's actually going on in this image.
The dark vertical line on the front of the balloon is the shadow from the mast that has cables running down to the ground.
There appears to be a sign hanging from the upper-left of the balloon.
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