Yup, that's a yard stick!
I can just make out that there is a driver in the cab, wearing a hat, but can't see any details beyond that.
OKAY!! I just did a little 'Image Sleuthing' and found out that this is a
1939 Ford Model 917T 1½-ton Truck, with an 8-cylinder, 85 HP engine.
apparently converted to being used as a log hauler.
